These 18 Points will Improve Your Trading
21 December 2013 - 10:28 am
1. Define your objectives for your trade
show giveaway.
2. Consider how you will select your
giveaway item.
3. Plan who should receive the item.
4. Decide what promotional message/
slogan you want to convey.
5. Decide how your premium item should
tie-in to your marketing theme.
6. Plan how your premium item will
complement your exhibiting goals.
7. Allocate a realistic budget to achieve
your objectives.
8. Consider having your giveaway be
original and relate to your business.
9. Make sure that it is appealing and
appropriate for your target audience.
10. Make it a useful item if you want
people to keep and use it.
11. Consider what benefits your visitors
get from this gift.
12. Gauge the item’s appeal by asking if
you would like to receive it and what
you would do with it.
13. Make sure that the item projects the
company image you want your target
audience to receive.
14. Make a plan for distributing your item.
15. Decide who will receive the item –
every visitor or only to a select group.
16. Decide what visitors need do to
qualify to receive a gift item.
17. Plan how you will inform your target
audience about your giveaway item.
18. Organize a system to measure the
effectiveness of your giveaway
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